TOMS campaign to End Gun Violence Together (EGVT)

[NOTE: HERE IS AN EXCERPT FROM MY NEW BOOK, The TOMS Effect]

TOMS campaign to End Gun Violence

On November 19, 2018, Blake Mycoskie appeared on the Jimmy Fallon Show on NBC in New York City. He was sobbing: ”Tonight we are announcing that we’re gonna evolve our giving model, so TOMS will not only continue to give shoes but we will give considerable resources to the causes [of] one of the most important issues of our time. And we’re gonna start by giving $5 million to the most amazing organizations who are working hard on the ground every day to end gun violence. And this will be the single largest corporate gift to end gun violence in the history of the United States.” READ MORE HERE: Chapter 7_TOMS_EGVT

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